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Delivering maximum value to clients by leveraging strategic research partnerships
Martha brings over thirty years of real world experience in Marketing, Competitor Intelligence and Strategy. Martha is a Competitive Intelligence Fellow, past president of the Society of Competitive Intelligence Professionals (SCIP), and speaker on the subject of competitive intelligence and strategy.
In addition strategy and competitive intelligence expertise, she brings deep subject matter expertise in the healthcare and financial services industries.
VIDAL Market Insights is a consulting firm focused on providing market intelligence, market research, and strategy development services. VIDAL enables clients to make confident business decisions and achieve market excellence through better understanding of their industry and the markets in which they compete.